Telcos use holistic data to create customer intimacy

Telco organisations understand better than most that their business is only as good as the last positive interaction experienced by a customer. It is a business mantra by which they live and breathe and one that is shaped by a holistic approach to data management that...

Technologies that should be part of your future CCM strategy

Customer expectations are evolving faster today than ever before. By Brent Haumann, MD of Striata That’s hardly surprising. In an always-on world where people have devices with them all the time, they’re exposed to great digital experiences on a daily...

A successful omnichannel strategy should be customer obsessed

The consumer industry is in a state of constant disruption. Along with advances in technology, more informed and sceptical consumers are holding business to higher standards. According to Reynhardt Uys, chief experience officer of the Immersion Group, an...

Insurers urged to focus on digital customer communication

Traditional insurers have never faced as much competition for their customers’ attention as they do now. A whole litany of tech-centric startups are coming for their lunch and they’re doing so by making life much simpler for customers. By Ross Sibbald,...

Optimising customer experience starts with the data

Optimising customer experience (CX) by leveraging emerging and new technology results in a host of positive spin-offs for businesses but it must be approached in a methodical and strategic manner. Every intervention or technology application relies on how a business...