Covid caused a backlog of CX debt

Approximately a year ago, companies across the world were faced with a stark choice: find a way to let their employees work from home, or risk shutting down for good. As a result of this need to work and interact with clients remotely, digital transformation efforts...

CX should be at the heart of every B2B company’s digital drive

Most organisations today understand the need for digital transformation, with the imperative only having accelerated over the past year or so. Strategies that were previously meant for long-term implementation suddenly had to be rushed into place in order for...

Sidestep silos with the right mix of tools

Technology silos are one of the most common barriers that organisations come across in their digital transformation journeys. Tech silos mainly crop up at a juncture when various departments within the organisation use disparate software applications that not only...

In customer communication, engagement is everything

In a world where customer experience is the number one differentiator between successful and unsuccessful companies, most organisational leaders realise how important it is. What many struggle with however, is measuring customer experience. This isn’t helped by...

2021 will demand continued UX and change management focus

A dogged commitment to change execution is how businesses will survive in 2021.03.11 This is according to Grant Phillips CEO of fintech specialist, e4, who says the Covid-19 pandemic wreaked industry-wide havoc, the headwinds of which will continue to blow for years...

Personalising the customer experience important for insurers

Personalising the insurance experience is not a new concept. In fact, insurers’ ability to understand their customers on an individual level has long been considered the panacea for the sector. By Nelson Camara, go-to-market executive at SilverBridge Holdings...