Use location intelligence to understanding shifting customer behaviour

The Covid-19 pandemic was a major disruptor for the retail sector. Practically overnight, customer buying patterns and behaviours changed, and have continued to shift ever since. By Gary Allemann, MD of Master Data Management This had made it challenging to meet...

Why defining the problem is important in life and business

Charles Kettering, the legendary American inventor and head of research for GM, liked to say: ‘A problem well-stated is a problem half-solved’. By Minnaar Fourie, commercial director at King Price Insurance In fact, I’d go so far as to say that all...

How has 4IR changed customer service?

Alan Yates, customer excellence lead at Roche Diagnostics, discusses the current customer landscape in terms of providing products and services to resellers. COVID-19 lockdown escalated change; the most obvious of which is that digital meeting spaces have made access...

South Africans show their love for rewards programmes

These days, South Africans can earn rewards for spending on just about anything – from buying plants at the nursery to getting beauty treatments or having tyres replaced. By Fay-Elizabeth Foster, executive head: loyalty and rewards at Standard Bank South Africa...

Telcos use holistic data to create customer intimacy

Telco organisations understand better than most that their business is only as good as the last positive interaction experienced by a customer. It is a business mantra by which they live and breathe and one that is shaped by a holistic approach to data management that...