Feb 3, 2021
Around the globe, companies have come to realise that the things most likely to set them apart from their competitors aren’t product or price, but the experiences they provide to customers. By Ndagi Job Goshi, GM of Liferay Africa Thanks to the ubiquity of...
Jan 13, 2021
The impacts of Covid-19 won’t be temporary. Customer experience (CX) as we know it is coming to an end. But luckily, we can all learn from the changes to come. By Charlotte Adelgaard, vice-president: CX western Europe Oracle Over the next year, we will shift...
Dec 18, 2020
Gaining brand trust has taken on a much deeper meaning since the Covid-19 pandemic ordeal when consumers experienced firsthand which companies could provide evidence of their legitimate concern for customers. It has become very clear that trust goes way beyond just...
Dec 11, 2020
The world has changed. The customer has changed. Have you? By Wynand Smit, CEO Inovo Forrester predicts that 2021 will be the year that companies accelerate digital transformation while focusing on customer experiences (CX) and the platforms and technologies designed...
Dec 8, 2020
Customer experience is the driving force behind every business as it gives companies a competitive edge that earns customer loyalty and attracts new customers. By Paula Sartini, founder and CEO at BrandQuantum However, getting the customer experience right can be a...
Dec 7, 2020
“Due to Covid, it will take longer to answer your call… you are in a queue and we will try…” In recent months customers have become rightly frustrated with this response when trying to resolve a service problem or simply ask a question. Relying...
