Dec 8, 2020
Customer experience is the driving force behind every business as it gives companies a competitive edge that earns customer loyalty and attracts new customers. By Paula Sartini, founder and CEO at BrandQuantum However, getting the customer experience right can be a...
Dec 7, 2020
“Due to Covid, it will take longer to answer your call… you are in a queue and we will try…” In recent months customers have become rightly frustrated with this response when trying to resolve a service problem or simply ask a question. Relying...
Dec 7, 2020
Economic pressures compounded by the pandemic mean business leaders are fighting for relevancy – and it is the CIO who holds the key. That’s because today, an organisation’s competitive advantage is directly determined by how rapidly it turns data...
Dec 3, 2020
No one could’ve predicted the challenges of 2020, and with a new year, comes a new set of challenges. Will a vaccine change the way we’ve learned to live and work? Will companies return to in-person work? And, will customers feel comfortable stepping into...
Dec 3, 2020
What’s the one thing that people carry with them all the time? If you said a phone, you’d be correct. Whether it’s checking a shopping list in a supermarket, passing the time while waiting for takeaways or walking from the kitchen to the lounge in...
Dec 2, 2020
Marketing guru, Philip Kotler, said that the customer is king, but has this been the case during the Covid-19 pandemic? Having wreaked havoc on a majority of businesses, the pandemic has forced brands to reconsider their business models, and most importantly, the...
