It’s time to totally reimagine how customers experience communication

When it comes to customer communication, 2020 was the year all the usual rules were thrown out the window. Carefully planned schedules and content calendars were thrown out the window overnight and organisations had to learn to adapt on the fly. By Brent Haumann, MD...

Using data effectively enhances customer experience

The digital revolution is empowering consumers like never before. While advancements in technology give consumers the convenience of getting the products and services they want – when they want them – it’s the generated and collected data from these...

Manage experiences in a socially distant world intelligently

It would be easy to conclude that the hype surrounding the Experience Economy is over, following the world-changing events of 2020. By Rudeon Snell, global senior director: industries and customer advisory at SAP Physcial distancing has been mandated by governments...

CSP customers demand more digital engagement

Communication service providers need to transform their IT systems, as well as their approach to customer experience, to meet the growing need of customers in Africa, writes George Fraser, vice-president: customer business executive – Africa at Amdocs. The...

Being proactive harvests benefits for customer engagement

At SAS, we pride ourselves in walking the journey with our customers – and this has never been more relevant than it is today, writes By Marco da Silva, head of technical and enhanced support at SAS South East Europe, Middle East & Africa. The Covid-19...

Four ways banks can win the customer affinity battle

The confluence of economic pressures, the impact of the pandemic and the changing consumer habits brought by the Experience Economy trend is forcing banks to reimagine how they deliver products and services to customers. By Darrel Orsmond, financial services industry...