Dec 7, 2020
Economic pressures compounded by the pandemic mean business leaders are fighting for relevancy – and it is the CIO who holds the key. That’s because today, an organisation’s competitive advantage is directly determined by how rapidly it turns data...
Dec 3, 2020
No one could’ve predicted the challenges of 2020, and with a new year, comes a new set of challenges. Will a vaccine change the way we’ve learned to live and work? Will companies return to in-person work? And, will customers feel comfortable stepping into...
Dec 3, 2020
What’s the one thing that people carry with them all the time? If you said a phone, you’d be correct. Whether it’s checking a shopping list in a supermarket, passing the time while waiting for takeaways or walking from the kitchen to the lounge in...
Dec 2, 2020
Marketing guru, Philip Kotler, said that the customer is king, but has this been the case during the Covid-19 pandemic? Having wreaked havoc on a majority of businesses, the pandemic has forced brands to reconsider their business models, and most importantly, the...
Nov 20, 2020
When it comes to customer communication, 2020 was the year all the usual rules were thrown out the window. Carefully planned schedules and content calendars were thrown out the window overnight and organisations had to learn to adapt on the fly. By Brent Haumann, MD...
Nov 11, 2020
The digital revolution is empowering consumers like never before. While advancements in technology give consumers the convenience of getting the products and services they want – when they want them – it’s the generated and collected data from these...
