Sep 15, 2020
For years, reality was simply what was real. Today, it can still be that – but it can also be augmented (AR), virtual (VR) or mixed (MR), all very exciting forms of a different reality that is shaping our lives and transforming businesses around the globe. By...
Aug 25, 2020
Trust was traditionally associated with an emotion or a feeling, but individuals and businesses are increasingly putting their trust in technology. This has in part been facilitated by internet banking, mobile applications and even the technology features in...
Aug 19, 2020
Developing customer relations through excellent service delivery is a key perquisite in the highly competitive fast-moving consumer goods (FMCG) industry. Assessing whether sales and marketing activities are hitting the mark forms an integral part of short-and...
Aug 7, 2020
In today’s ‘noisy’ online sphere, the best way to differentiate your business is by delivering a personalised experience – the first rule of marketing is knowing your audience, after all. By Candice Lee Reeves of Everlytic By speaking to your...
Aug 4, 2020
While an omnichannel approach has become the norm across most industries, forward-looking businesses are considering the next level to gain competitive advantage. According to Andrea Tucker, research and development head at e4, to disrupt a market using omnichannel...
Jul 28, 2020
Communication is at the heart of all human interactions, and consequently, it can either make or break a company. From enhancing employee engagement and collaboration to building customer relationships, effective communication is fundamental to business success. By...
