Infusing customer insights into your business

In today’s increasingly digital world, data-driven customer analytics have become the heartbeat of modern businesses. By James Bayhack, sub-Saharan Africa director at CM.com More customers are engaging with businesses through digital channels and continued...

Business success comes down to CX

Even though modern technology is introducing new capabilities for organisations looking to adapt to evolving customer needs, the human element should never be forgotten. By Nick Bell, Group CEO of Decision Inc Whether it is a business-to-business or...

Operational efficiency not a shortcut to great CX

Most organisations today understand the importance of customer experience (CX). In fact, research from Gartner shows that 75% of organisations are now able to show that customer satisfaction leads to revenue growth through increased customer retention or lifetime...

Covid caused a backlog of CX debt

Approximately a year ago, companies across the world were faced with a stark choice: find a way to let their employees work from home, or risk shutting down for good. As a result of this need to work and interact with clients remotely, digital transformation efforts...

CX should be at the heart of every B2B company’s digital drive

Most organisations today understand the need for digital transformation, with the imperative only having accelerated over the past year or so. Strategies that were previously meant for long-term implementation suddenly had to be rushed into place in order for...

Sidestep silos with the right mix of tools

Technology silos are one of the most common barriers that organisations come across in their digital transformation journeys. Tech silos mainly crop up at a juncture when various departments within the organisation use disparate software applications that not only...