Aug 19, 2020
Developing customer relations through excellent service delivery is a key perquisite in the highly competitive fast-moving consumer goods (FMCG) industry. Assessing whether sales and marketing activities are hitting the mark forms an integral part of short-and...
Aug 7, 2020
In today’s ‘noisy’ online sphere, the best way to differentiate your business is by delivering a personalised experience – the first rule of marketing is knowing your audience, after all. By Candice Lee Reeves of Everlytic By speaking to your...
Aug 4, 2020
While an omnichannel approach has become the norm across most industries, forward-looking businesses are considering the next level to gain competitive advantage. According to Andrea Tucker, research and development head at e4, to disrupt a market using omnichannel...
Jul 28, 2020
Communication is at the heart of all human interactions, and consequently, it can either make or break a company. From enhancing employee engagement and collaboration to building customer relationships, effective communication is fundamental to business success. By...
Jul 23, 2020
Digital transformation is happening at an unprecedented pace, largely as a side effect of the ongoing pandemic. This increased uptake of digital technologies is enabling companies to operate remotely, contactlessly and in many instances, more efficiently. Tying your...
Jun 30, 2020
South Africa’s top five fuel station brands – BP, Caltex, Engen, Sasol and Shell – are leading the way in the customer satisfaction stakes, with one of the highest industry Customer Satisfaction scores across 10 sectors polled in the South African...
