Mar 8, 2021
Personalising the insurance experience is not a new concept. In fact, insurers’ ability to understand their customers on an individual level has long been considered the panacea for the sector. By Nelson Camara, go-to-market executive at SilverBridge Holdings...
Feb 11, 2021
Creating a memorable customer experience is fast becoming a top priority for businesses – and for good reason. Reynhardt Uys, chief experience officer of Immersion Group, notes that customers no longer base their loyalty on price or product alone. Instead, they stay...
Feb 4, 2021
Companies have had to reinvent many of their traditional business processes to remain operational while ensuring the safety of their employees during the turbulent events of the past year. By Karyn Strybos, marketing manager at Everlytic Throughout this, communicating...
Feb 3, 2021
Around the globe, companies have come to realise that the things most likely to set them apart from their competitors aren’t product or price, but the experiences they provide to customers. By Ndagi Job Goshi, GM of Liferay Africa Thanks to the ubiquity of...
Jan 13, 2021
The impacts of Covid-19 won’t be temporary. Customer experience (CX) as we know it is coming to an end. But luckily, we can all learn from the changes to come. By Charlotte Adelgaard, vice-president: CX western Europe Oracle Over the next year, we will shift...
Dec 18, 2020
Gaining brand trust has taken on a much deeper meaning since the Covid-19 pandemic ordeal when consumers experienced firsthand which companies could provide evidence of their legitimate concern for customers. It has become very clear that trust goes way beyond just...
