Oct 29, 2020
At SAS, we pride ourselves in walking the journey with our customers – and this has never been more relevant than it is today, writes By Marco da Silva, head of technical and enhanced support at SAS South East Europe, Middle East & Africa. The Covid-19...
Oct 23, 2020
The confluence of economic pressures, the impact of the pandemic and the changing consumer habits brought by the Experience Economy trend is forcing banks to reimagine how they deliver products and services to customers. By Darrel Orsmond, financial services industry...
Sep 15, 2020
For years, reality was simply what was real. Today, it can still be that – but it can also be augmented (AR), virtual (VR) or mixed (MR), all very exciting forms of a different reality that is shaping our lives and transforming businesses around the globe. By...
Aug 25, 2020
Trust was traditionally associated with an emotion or a feeling, but individuals and businesses are increasingly putting their trust in technology. This has in part been facilitated by internet banking, mobile applications and even the technology features in...
Aug 19, 2020
Developing customer relations through excellent service delivery is a key perquisite in the highly competitive fast-moving consumer goods (FMCG) industry. Assessing whether sales and marketing activities are hitting the mark forms an integral part of short-and...
Aug 7, 2020
In today’s ‘noisy’ online sphere, the best way to differentiate your business is by delivering a personalised experience – the first rule of marketing is knowing your audience, after all. By Candice Lee Reeves of Everlytic By speaking to your...
