CX from a millennial perspective

The results of the PwC 2019 Global Consumer Insights Survey were hardly surprising: customers in South Africa used social media to hear about current events (33%) and used social media to determine where they would shop and what they would buy (46,5%). South African...

Application delivery linked to user experience in Africa

Even though user experience (UX) is hardly a new concept, attention has recently shifted to delivering solutions more closely aligned to customer expectations than ever. This has resulted in an environment where UX becomes fundamental to successful application...

SA mobile industry focuses on customer orientation

The South African mobile user is riding a new wave of customer orientation that’s pervading the industry. And it’s about time, says Devon Meerholz, chief creative and operations officer of IMImobile SA, a communications and software specialist focused on...

Businesses should tap into the experience economy

The prospect of another year of lacklustre growth presents forward-thinking business leaders with the perfect reason to tap into the “experience economy”. Nathalie Schooling of customer experience specialists nlighten says the country’s lackadaisical...

Choice, mobility, convenience drive customer experience

Elingo research shows while the type of industry will greatly influence CX, ultimately it is a matter of choice and first contact resolution. The importance of customer experience (CX) and the value a business places on the experience clearly depends on the industry...

Customer engagement done differently in 2020

Despite all the technological advances taking place, customer engagement remains one of the most fundamentally important components necessary to drive business growth. And yet, many companies are still not giving it the attention it deserves. As we head into 2020,...