Dec 2, 2020
Marketing guru, Philip Kotler, said that the customer is king, but has this been the case during the Covid-19 pandemic? Having wreaked havoc on a majority of businesses, the pandemic has forced brands to reconsider their business models, and most importantly, the...
Nov 20, 2020
When it comes to customer communication, 2020 was the year all the usual rules were thrown out the window. Carefully planned schedules and content calendars were thrown out the window overnight and organisations had to learn to adapt on the fly. By Brent Haumann, MD...
Nov 11, 2020
The digital revolution is empowering consumers like never before. While advancements in technology give consumers the convenience of getting the products and services they want – when they want them – it’s the generated and collected data from these...
Nov 10, 2020
It would be easy to conclude that the hype surrounding the Experience Economy is over, following the world-changing events of 2020. By Rudeon Snell, global senior director: industries and customer advisory at SAP Physcial distancing has been mandated by governments...
Oct 29, 2020
Communication service providers need to transform their IT systems, as well as their approach to customer experience, to meet the growing need of customers in Africa, writes George Fraser, vice-president: customer business executive – Africa at Amdocs. The...
Oct 29, 2020
At SAS, we pride ourselves in walking the journey with our customers – and this has never been more relevant than it is today, writes By Marco da Silva, head of technical and enhanced support at SAS South East Europe, Middle East & Africa. The Covid-19...
