How to keep customer loyalty after Black Friday

While Black Friday may be a highlight for consumers, it is also a day many retailers dread. They not only need to prepare for record sales and increased demand, but also need to focus on keeping customers happy, which is no easy feat, says Merchants South...

AI: helping brands manage online reputation

The use of artificial intelligence (AI) and machine learning is on the rise but it’s important to know which reputation management processes should and shouldn’t be automated. AI, using natural language processing (NLP) models, allows computers to...

‘Best of suite’ approach key to personalised digital CX

As regional mobile subscribers increasingly come to expect near real-time, personalised products, services and customer support, telecom operators will require a transformative digital business support system (BSS) that enables them to control the full breadth of...

Going from zero to customer hero means learning to listen

Research shows the majority of businesses are only ‘okay’ in the eyes of their customers, so how do they bridge this expectations gap? By Lee Naik, TransUnion Africa CEO Think you’re a customer experience superhero? Think again. Not only are most...

Data verification a must for location marketing

South African brands making the move to new forms of advertising must insist on independent location data verification, according to Moblicks. “The local digital advertising space is awash with numbers since the advent of new social media and mobile marketing...

Use data to enable a dazzling customer experience

South African insurers are increasingly using so-called 4IR technology, like data analytics, to better assess risk, optimise leads and even process claims. But the real opportunity of big data today lies in using research and insights to smooth customer pain points...