Aug 28, 2019
Unless you are one of the rare companies that don’t need customers (do those even exist?), you should be concerned over the customer experience you offer. We are after all in the “experience economy”, where customer experience has overtaken price and...
Aug 28, 2019
One of the drawbacks to maintenance in ICT systems in South Africa is the distance involved in providing energy, information and communication to a large country with diverse urban and rural needs. Added to this is the necessity of skilled operators being available to...
Aug 23, 2019
Marketing is undergoing a profound shift as legacy approaches are no longer able to drive the growth that companies require today. By Dee Chetty, Accenture Interactive lead in Africa To thrive in the modern environment, brands must re-imagine what marketing means,...
Aug 15, 2019
For all its benefits, the connected world is pressuring companies to come up with increasingly innovative ways to keep customers loyal to their products and services. By Richard Flack, MD of Sureswipe In fact, when it comes to the retail environment, virtually all...
Aug 14, 2019
Omnichannel customer engagement revolves around so much more than just a technology-driven approach. A cross-channel strategy needs to be an integral human one if organisations are to remain competitive in an increasingly connected environment. By Mo Areff, business...
Aug 14, 2019
South African businesses are faced with an exceedingly difficult task. They have to find ways to survive in the face of ongoing political uncertainty, fast eroding business and investor confidence, and declining consumer spend. By Wynand Smit, CEO of Inovo From large...
