Oct 22, 2019
South African brands making the move to new forms of advertising must insist on independent location data verification, according to Moblicks. “The local digital advertising space is awash with numbers since the advent of new social media and mobile marketing...
Oct 4, 2019
South African insurers are increasingly using so-called 4IR technology, like data analytics, to better assess risk, optimise leads and even process claims. But the real opportunity of big data today lies in using research and insights to smooth customer pain points...
Sep 23, 2019
Businesses turning to digital channels to improve customer satisfaction levels are faced with a double-edged sword that could hurt as much as help their efforts, writes Nathalie Schooling, CEO of customer experience specialist nlighten. Brands are mistaken if they...
Sep 20, 2019
Speaking at the recent Leaderex CMO Summit, DQ&A Managing Consultant, Johan Walters, takes a look at how owning your own martech and using data can help marketing pros join the top two percent of European companies. Whether we know it or not, every day consumers...
Sep 10, 2019
Lead generation has boggled the minds of sales people and marketers since the dawn of trade. How do we attract qualified leads at scale? Jacqueline Raw, owner and founder of marketing consultancy Ycagel, says: “Leveraging technology is the answer. You can reach...
Sep 3, 2019
As we move into the next phase of the digital revolution, data will take an increasingly important role in how brands shape their customer experience and interact with consumers. By Grant Lapping, MD of DataCore Media As wearable computers proliferate and everything...
