Sep 2, 2019
Marketers need accurate information, workflows and collaboration tools to be effective and to be able to generate then demonstrate a return on marketing investment (ROI) to the CEO. By Jillian Erasmus, marketing manager of About IT That’s why CEOs should provide...
Sep 2, 2019
An exceptional customer experience (CX) builds a foundation of loyalty and trust. Similarly, a positive user experience (UX) encourages brand connections with people wanting to come back for more. And yet, local organisations must learn to embrace these more...
Aug 30, 2019
Global economies are under pressure and leaders are constantly on the search for ways to improve customer experience, innovation and growth. By Gareth Hawkey, group CEO of redPanda Software. Deloitte recently reported that technology has created a multitude of ways to...
Aug 28, 2019
Unless you are one of the rare companies that don’t need customers (do those even exist?), you should be concerned over the customer experience you offer. We are after all in the “experience economy”, where customer experience has overtaken price and...
Aug 28, 2019
One of the drawbacks to maintenance in ICT systems in South Africa is the distance involved in providing energy, information and communication to a large country with diverse urban and rural needs. Added to this is the necessity of skilled operators being available to...
Aug 23, 2019
Marketing is undergoing a profound shift as legacy approaches are no longer able to drive the growth that companies require today. By Dee Chetty, Accenture Interactive lead in Africa To thrive in the modern environment, brands must re-imagine what marketing means,...
