Customer-led digital innovation strategies for sustainable growth

Global economies are under pressure and leaders are constantly on the search for ways to improve customer experience, innovation and growth. By Gareth Hawkey, group CEO of redPanda Software. Deloitte recently reported that technology has created a multitude of ways to...

How to build a winning customer experience strategy

Unless you are one of the rare companies that don’t need customers (do those even exist?), you should be concerned over the customer experience you offer. We are after all in the “experience economy”, where customer experience has overtaken price and...

AR enhances ICT customer experience

One of the drawbacks to maintenance in ICT systems in South Africa is the distance involved in providing energy, information and communication to a large country with diverse urban and rural needs. Added to this is the necessity of skilled operators being available to...

Marketing leaders spend smarter on customer experience

Marketing is undergoing a profound shift as legacy approaches are no longer able to drive the growth that companies require today. By Dee Chetty, Accenture Interactive lead in Africa To thrive in the modern environment, brands must re-imagine what marketing means,...

Harness data to grow brand loyalty

For all its benefits, the connected world is pressuring companies to come up with increasingly innovative ways to keep customers loyal to their products and services. By Richard Flack, MD of Sureswipe In fact, when it comes to the retail environment, virtually all...

Embrace omnichannel for customer-centricity

Omnichannel customer engagement revolves around so much more than just a technology-driven approach. A cross-channel strategy needs to be an integral human one if organisations are to remain competitive in an increasingly connected environment. By Mo Areff, business...