Aug 23, 2019
Marketing is undergoing a profound shift as legacy approaches are no longer able to drive the growth that companies require today. By Dee Chetty, Accenture Interactive lead in Africa To thrive in the modern environment, brands must re-imagine what marketing means,...
Aug 15, 2019
For all its benefits, the connected world is pressuring companies to come up with increasingly innovative ways to keep customers loyal to their products and services. By Richard Flack, MD of Sureswipe In fact, when it comes to the retail environment, virtually all...
Aug 14, 2019
Omnichannel customer engagement revolves around so much more than just a technology-driven approach. A cross-channel strategy needs to be an integral human one if organisations are to remain competitive in an increasingly connected environment. By Mo Areff, business...
Aug 14, 2019
South African businesses are faced with an exceedingly difficult task. They have to find ways to survive in the face of ongoing political uncertainty, fast eroding business and investor confidence, and declining consumer spend. By Wynand Smit, CEO of Inovo From large...
Aug 12, 2019
In order for any organisation to succeed, customer experience (CX) has to be a major priority. After all, the better someone feels about their interaction with an organisation, the more likely they are to keep coming back. By Ross Sibbald, commercial director of...
Aug 6, 2019
According to a Nielsen report, consumers are all about convenience, connection and control. The new generation of shoppers is more informed, far more demanding and more focused on getting things done quickly and easily. By Lizette Akker, customer experience management...
