Embrace omnichannel for customer-centricity

Omnichannel customer engagement revolves around so much more than just a technology-driven approach. A cross-channel strategy needs to be an integral human one if organisations are to remain competitive in an increasingly connected environment. By Mo Areff, business...

Poor customer service is killing your brand

South African businesses are faced with an exceedingly difficult task. They have to find ways to survive in the face of ongoing political uncertainty, fast eroding business and investor confidence, and declining consumer spend. By Wynand Smit, CEO of Inovo From large...

How often do you review your automated messaging?

In order for any organisation to succeed, customer experience (CX) has to be a major priority. After all, the better someone feels about their interaction with an organisation, the more likely they are to keep coming back. By Ross Sibbald, commercial director of...

The global tech trends impacting African consumers

According to a Nielsen report, consumers are all about convenience, connection and control. The new generation of shoppers is more informed, far more demanding and more focused on getting things done quickly and easily. By Lizette Akker, customer experience management...

Accountants can reinvent the client experience for the digital age

As digital technology and new regulations continue to reshape the financial landscape, we are seeing a new breed of accountant emerge. By Pieter Bensch, executive vice-president for Sage Africa & Middle East Tech-savvy, strategic, client-focused and gifted with...

Why a solid CX still challenges companies

I hear many people say things like, “We are customer-centric and want to improve the customer experience,” but that intent often doesn’t materialise in any meaningful customer-facing changes. By Calton Nhando, digital consultant at IndigoCube There...