Nov 27, 2018
Both e-commerce and bricks & mortar companies are exploring various channels to not only retain current customers but attract new business. The retail market has become so competitive that loyalty and reward programmes are widespread and are adapted to suit...
Nov 13, 2018
Loyalty programmes or rewards programmes are a major revenue generator in the hospitality industry and keeping operators front of mind, seeing as it is offered to customers who regularly support a company. This is according to Frik van der Westhuizen, marketing...
Nov 8, 2018
Achieving long-term brand loyalty has become brutally difficult for South African retailers. Mobile represents an unparalleled opportunity for savvy retailers to reach customers in more personalised, efficient and powerful ways – paving the way for a new era of...
Sep 18, 2018
The world has gone digital is a term we hear far too often nowadays, but it’s not exactly true. It is true that the world is transforming, but there is an increasing distinction between those who are leading the change and profiting from it, and those who are...
Sep 13, 2018
Marketing departments are often owners of customer and prospect data, holding the essential key to customer information databases. That data is usually stored within marketing automation tools, many of them cloud-based, that have been vetted by IT departments to...
Sep 7, 2018
Communication in the workplace has evolved beyond telephone calls and emails. Instead, the digital business environment is all about real-time messaging to provide stakeholders with instantaneous responses to their queries. By Paul McIntyre, chief sales officer at...
