The true value of data for marketers

Data analytics; the new buzzword for business people everywhere – it’s the new north star guiding every decision we’re supposed to make. But there’s a lot of data and not a lot understanding on what to do with it, often making data analytics...

Evolved loyalty platforms drive consumer value

Loyalty programmes have become a popular value add and customer experience enhancer, but until fairly recently, they have been the domain of mainly the largest brands and retailers. Kobus du Plooy, CEO of transactional software platform Celbux, says this is due to the...

Tips on selling to manufacturing companies

As manufacturers strive to succeed in an increasingly competitive environment and volatile economic conditions, they are investing in new tools and solutions to help them gain the competitive edge. However, differences in what impacts purchase decisions are not...

Is your chatbot driving you nuts?

Everyone is into AI these days. Whether it’s in a bid to be seen as a thought leader or a more business-driven need to improve customer service channels, organisations across the spectrum are investigating the potential AI offers. Ryan Falkenberg, co-CEO of...

Infrastructure considerations if you want happier customers

When it comes to choosing an infrastructure to support a big SAP HANA workload, you have choices. By Jim Holland, country manager for Data Centre Group at Lenovo Southern Africa The right solution can act like an invisible workhorse, allowing your IT team to focus on...

Achieve a clean audit with supplier vetting

Is a clean audit possible for organisations at a time when corruption, fraud, dishonesty and non-compliance in procurement threaten to undermine the very foundations of an honest company? With so many risk areas to consider, it can be extremely challenging to keep...