How to get your ROCX

It is accepted business wisdom that customer experience (CX) initiatives provide a competitive advantage across industries, but displaying hard return on investment (ROI) has traditionally been a challenge particularly in the short to medium term. To date, most CX...

Predicting customer behaviour with AI

Tech pioneer Xineoh has developed a platform for predicting customer behaviour with AI, which allows businesses to out-predict their competition, allowing them to maximise efficiency and customer satisfaction. Bespoke AI solutions with similar functionality were once...

Drive your business with the right customer management tools

writes Edward Carbutt, managing executive of Marval Africa. Do you remember your first car? That great feeling of freedom that came with the ability to drive yourself wherever you wanted or needed to go, without having to ask for a lift, take public transport or cycle...

Shaping the economy with service

As a small ripple can create a wave so can a company culture focused on service delivery transform an economy, writes Adnan Theba, sales consulting director at Oracle EMEA. The past few years have been categorised by significant changes in the technology landscape...

Forcing customers to use your app is brand vanity

Many brands remain obsessed with creating mobile apps. This not only defies trends that point to increasing consumer app apathy, but can exclude a sizeable portion of your customers in emerging economies, writes Pieter de Villiers, group CEO at Clickatell. Companies...

Outsourcing lead generation to meet sales targets

For the first time in a while, April doesn’t have too many public holidays, as Easter falls at the end of March this year. This is giving businesses an extra window to drive revenue, in a month that is typically quiet and less than stellar when it comes to...