Sep 13, 2018
Marketing departments are often owners of customer and prospect data, holding the essential key to customer information databases. That data is usually stored within marketing automation tools, many of them cloud-based, that have been vetted by IT departments to...
Sep 7, 2018
Communication in the workplace has evolved beyond telephone calls and emails. Instead, the digital business environment is all about real-time messaging to provide stakeholders with instantaneous responses to their queries. By Paul McIntyre, chief sales officer at...
Aug 16, 2018
Gamification provides insurers with an ideal platform to enhance customer engagement. By Nelson Camara, marketing manager at SilverBridge Holdings With apps like MEGA MEDS, that turns medicine management into a fun experience, and the likes of the Discovery Insure...
Aug 15, 2018
Christmas may feel like a long way away, but for companies looking to make their targets, four months is a relatively short space of time. Projects need to be tied up, sales need to be made and targets need to be met before the country comes to a grinding halt over...
Aug 3, 2018
Business-wide strategies are complex – each department operates with structured KPIs that may include boosting profitability, customer feedback ratings, or a host of other criteria – the trick is to ensure that all these departments operate in concert with...
Jun 20, 2018
It is accepted business wisdom that customer experience (CX) initiatives provide a competitive advantage across industries, but displaying hard return on investment (ROI) has traditionally been a challenge particularly in the short to medium term. To date, most CX...
