Are you asking the right questions of your customers?

Today’s way of working distances us from observing how our customers interact with our brand. You could be working at head office and not get to see how your customers engage at store level. Even if you are engaging in surveys and telephone calls with customers,...

The next generation of consumer classification

Mastering a dynamic brand and customer connection is critical in the digitalised environment where customer experience has replaced customer loyalty as the key focus of organisations. This is according to global information services company, Experian South Africa at...

Keeping up with the customer of the future

Understanding what influences customers will help CEOs navigate organisational strategies and transformation according to LC Singh, global vice chair and CEO of Nihilent Technologies. The corporate tsunami is on its way and expected to significantly disrupt the...

The rewarding key to building trust online

Trust, all through the e-commerce ecosystem, was the number one topic taking up headspace for those in the industry who met at the eCommerce MoneyAfrica Confex in February 2017. And rightfully so, with e-commerce being at a critical point in online shopping in South...

Digital transformation: the customer era

Digital is changing customer engagement as boardrooms predict a shift from ‘business as usual’, explains Simon Russell, MD of Experian South Africa. Credit Bureaus are positioned to help unlock the power of data. The traditional business focus is dead....

Inovo brings CX capabilities to SMEs

SMEs present great opportunities for invigorating the economy; Stats SA has shown that when the contribution to the economy is broken down, the private sector earned a total of R2,1-trillion in turnover: large businesses contributed almost two-thirds (64%) to this...