2017: the year of CX

Change can be intimidating – for some company executives, the fear of potential problems being created by change can hinder progress and growth. In a competitive marketplace, stagnation leads to loss – businesses must adapt or risk customer loyalty...

New forms of interaction drive CRM

The “consumerisation” of markets, the strong, steady growth of e-commerce and the shift to all-things digital in the customer experience, has quite naturally led to an explosion in the number of interactions between brands and consumers. By Roland...

Robots and the changing face of customer experience

Chantel Troskie, customer experience account manager at Oracle South Africa, discusses the direction robots are taking in the field of customer experience. At the most recent World Economic Forum in Davos, Switzerland, there was much talk about the power of automation...

SA organisations must get to know their customers

While successful international businesses have long focused on customer experience as a major factor influencing a healthy return on investment, the same can unfortunately not be said for South African organisations who are letting this crucial business consideration...

Why CMOs should commit to an innovation budget

Johan Walters, head of C2C Labs, says chief marketing officers (CMOs) are always looking for new ways to differentiate their brands. Newer technologies such as AR and VR offer huge opportunity to position a brand. But unless innovation is properly managed, measured...

Take customer experience to the next level

Digital transformation is changing the way banks talk to customers, but forward-looking financial institutions in the region are looking at how they can deploy artificial intelligence and automation to transform the customer experience, writes Danny Drew,...