Mar 5, 2018
Mobile is increasingly becoming the channel of choice for brand engagement, especially amongst younger generations who rely on their smartphones during their shopping journey. However, many brands have invested heavily in apps which are not delivering real return on...
Mar 1, 2018
Digitalisation has revolutionised many aspects of modern life – our communication, shopping, banking, entertainment and work. It is a major driver of business competitiveness and innovation – and for many organisations it has become a critical factor in...
Feb 19, 2018
Measurement and testing is rapidly becoming a standard requirement; however it is meaningless if we don’t understand how to apply the results of this testing or measurement and all we end up with is raw data without any meaningful application of it. By Jason...
Dec 15, 2017
The economic climate in South Africa can be comfortably described as volatile and, finding ways to entice new customers has never been more important. The cost of capturing customer attention in an already crowded market space is challenging as businesses are struggle...
Nov 21, 2017
Smoke Customer Intelligence, the leading provider of customer experience management software, has partnered with AIGS and Yellowfin BI to overlay its customer feedback surveys with hard customer intelligence (CI), taking customer experience to the next level of...
Nov 15, 2017
Having a comprehensive view of customers in a digital environment is essential to being differentiated from competitors. Kelly Preston, data analytics manager at SilverBridge, says insurers must prioritise this or risk becoming irrelevant. “While it is not...
