Sep 5, 2016
With less than four months to go before SA closes up shop, now is the time to make sure you can meet your targets by year-end. This is according to Louise Robinson, MD of CG Consulting, who notes that companies in South Africa have a habit of leaving everything to the...
Aug 30, 2016
In years gone by, businesses competed against each other on one of three fronts: price, quality of product or service, or superior marketing. In the digital age, however, evidence is emerging that all these factors are starting to take a back seat in consumers’...
Aug 29, 2016
CRM is a great deal more than a marketing tool. In fact, an efficient CRM system can deliver enterprise-wide business benefits. Viesturs Zalaiskalns, channel manager at HansaWorld South Africa, explains how advanced CRM benefits the whole organization. CRM has evolved...
Aug 25, 2016
There is no doubt that generating leads is one of the most important steps to turning your target audience into buying customers. Leads, or potential sales contacts, are ineffective unless they are genuinely interested in your offerings, and for any business,...
Jul 14, 2016
With customers increasingly expecting an intelligent environment across all touch points, businesses that have invested in a customer experience strategy are seeing a significant impact on their bottom line, writes Lourens Swanepoel, chief technology and innovation...
Jul 13, 2016
Organisations that are not actively mining customer data and using that to support business decisions are missing out on valuable opportunities. They are also putting themselves at risk of not providing their customers with what they actually want and could lose those...
