Dec 1, 2023
Take a moment and reflect on how your interactions with banks and insurance companies have changed over the past few years. By Sean Manley, national sales and account manager at GhostDraft For many years, we had become accustomed to hearing the phrases fourth...
Nov 28, 2023
Fibre network operators (FNOs) and Internet service providers (ISPs) are constantly bombarded with calls from customers and subscribers regarding their fibre internet service – the connection, its up-time, speed, etc. Who is responsible for fixing their fibre internet...
Nov 9, 2023
Hyper-personalisation has revolutionised customer engagement by tailoring experiences through data analysis and thus enhancing the Customer Experience (CX) – from in-store to in-app – by enabling retailers to create immersive encounters aligned with...
Nov 8, 2023
If you’re a CEO or even a high-ranking executive, you’re probably confident you know everything (or almost everything) about your business. But no matter how much time you spend pouring over reports, making surprise visits to different departments, and...
Nov 6, 2023
Everyone knows what businesses like Uber and AirBnB are – they are platforms that connect vendors who have something to sell with people who want to buy those goods and services. By Peter Ottermann, chief technology officer at GhostDraft This platform concept...
Nov 2, 2023
South Africans are navigating a protracted period of high interest rates, food and fuel prices, and low economic growth, which is expected to continue into the foreseeable future. By Clara Wicht of Telviva The economic environment makes attracting new customers more...
