How SA telcos can prioritise the client

Around the world, telecommunications service providers are constantly evolving, adapting reconfiguring themselves to meet new industry and client expectations. By Clayton Codd, GM: sales at Seacom At the same time, telecoms are drivers of innovation; they have to keep...
The anatomy of winning CX as peak shopping season looms

The anatomy of winning CX as peak shopping season looms

Personalisation and humanisation have emerged as the two fundamental pillars that underpin a successful customer experience (CX) strategy. By Olatayo L-Ajai, regional manager for West Africa at Infobip As retailers strive to create memorable and engaging experiences...

Personalised messaging key for better CX

The customer service landscape is transforming, with businesses shifting from merely solving problems to delivering proactive, personalised customer experiences. This shift is driven by the personalisation revolution, where tailoring interactions to meet individual...
Empathy the game-changing skill in CX

Empathy the game-changing skill in CX

Empathy is a key differentiator in creating exceptional customer experiences in an increasingly tech-driven business world. By Liezel Jonkheid, director and founder of the Consumer Psychology Lab Labelled a ‘soft skill’, it’s a complex trait to develop that requires...

App over-dependence counterproductive for CX

Trying to improve customer engagement and modernise processes using mobile apps is not always the right way to go – in fact, it might be argued that apps are the ‘lazy way’ to digitise business. This is according to Zahed Rassool, technical director at My Glass, a...