Jun 22, 2016
While the marketing role has shifted and changed dramatically, it is the sales role that is most underestimated. It has had to evolve dramatically as a result of the connected world we live in, and adapt to the new customer that this has bred. Quinton Pienaar, CEO of...
Jun 21, 2016
It can be tempting to take a scattered approach to customer communications to attract new customers and upsell your current base. However, how you choose to communicate with customers could be the crucial factor in pulling ahead of the competition, writes Jacques van...
May 24, 2016
Staying relevant in a disruptive environment is top of mind for businesses today. To succeed, businesses must start evaluating innovative new cloud approaches, says Andre le Roux, Africa region MD for Interactive Intelligence. The advent of the ‘Uber era’...
May 16, 2016
The pathway for consumer journeys is steadily becoming more digitised with the number of digital touchpoints increasing by 20 percent every year. It’s a fiercely competitive market for brands to compete in what has been labelled ‘an era of Digital...
May 6, 2016
Software and solutions specialist DVT has successfully automated a “smoke” test for a client using the popular SugarCRM software solution at its Global Testing Centre (GTC) in Cape Town. As part of the project, DVT was also asked to validate the...
Apr 18, 2016
According to Temkin Group, a leader in customer experience (CX) research, 2016 is “the year of emotion”. “Our research shows that emotion is the component of customer experience that has the largest impact on loyalty, but it is also the area where...
