Apr 19, 2017
Loyalty programmes have become a commodity to the extent that some form of a rewards programme has almost become a business-as-usual engagement between customers and their brands. Philip Stander, MD of Globetom examines how they can be used to improve a...
Mar 28, 2017
Today’s way of working distances us from observing how our customers interact with our brand. You could be working at head office and not get to see how your customers engage at store level. Even if you are engaging in surveys and telephone calls with customers,...
Mar 23, 2017
Mastering a dynamic brand and customer connection is critical in the digitalised environment where customer experience has replaced customer loyalty as the key focus of organisations. This is according to global information services company, Experian South Africa at...
Mar 23, 2017
Understanding what influences customers will help CEOs navigate organisational strategies and transformation according to LC Singh, global vice chair and CEO of Nihilent Technologies. The corporate tsunami is on its way and expected to significantly disrupt the...
Mar 13, 2017
Trust, all through the e-commerce ecosystem, was the number one topic taking up headspace for those in the industry who met at the eCommerce MoneyAfrica Confex in February 2017. And rightfully so, with e-commerce being at a critical point in online shopping in South...
Mar 2, 2017
Digital is changing customer engagement as boardrooms predict a shift from ‘business as usual’, explains Simon Russell, MD of Experian South Africa. Credit Bureaus are positioned to help unlock the power of data. The traditional business focus is dead....
