Robots and the changing face of customer experience

Chantel Troskie, customer experience account manager at Oracle South Africa, discusses the direction robots are taking in the field of customer experience. At the most recent World Economic Forum in Davos, Switzerland, there was much talk about the power of automation...

SA organisations must get to know their customers

While successful international businesses have long focused on customer experience as a major factor influencing a healthy return on investment, the same can unfortunately not be said for South African organisations who are letting this crucial business consideration...

Why CMOs should commit to an innovation budget

Johan Walters, head of C2C Labs, says chief marketing officers (CMOs) are always looking for new ways to differentiate their brands. Newer technologies such as AR and VR offer huge opportunity to position a brand. But unless innovation is properly managed, measured...

Take customer experience to the next level

Digital transformation is changing the way banks talk to customers, but forward-looking financial institutions in the region are looking at how they can deploy artificial intelligence and automation to transform the customer experience, writes Danny Drew,...

Smollan improves service delivery with Interactive Intelligence

International retail solutions company Smollan has achieved new levels of efficiency and enhanced customer experience as a result of deploying PureCloud Engage by Interactive Intelligence Group), a global leader in cloud services for customer engagement,...

Managing and optimising a digital customer experience

Companies and organisations today drive digital transformation through creating innovative systems of engagement (SoE), based upon rethinking how to engage with their target audience(s), writes Kristian Thyregod, senior vice-president: EMEA at Riverbed Technology....