Jul 15, 2015
When it comes to lead generation, engineering firms have a tougher job than consumer businesses, as not only does cultivating new customers take time, but if marketing is too ‘out there’ it could impact on the firm’s perceived reliability. So says Louise Robinson,...
Jun 30, 2015
“Did you know that it costs more to gain a new customer than to have a devoted one? So, why then are budgets, in general, spent more on attaining new customers’ attention than offering attention to its current customers?” asks Ebrahim Dinat, COO at contact centre...
Jun 25, 2015
You only get one chance to make a first impression – or, so the saying goes. In the modern business world, the saying couldn’t be more apt. A customer’s earliest engagement with a company sets the tone for the future. Many organisations are pouring huge amounts...
Jun 17, 2015
The world has become customer-centric. Customer expectations have never been higher and the perception of a brand is a factor that is increasingly going to mean the difference between success and failure for businesses according to analysts. Research shows that by...
Jun 9, 2015
Companies seeking to improve customer experience to boost business may be overlooking a critical component in the mix: staff. This is according to African contact centre experts polled for a new African contact centre trends publication produced by Interactive...
Jun 3, 2015
Marketing and sales is an art. While success in these disciplines has always required having access to the right people at the right time, these days, buyers are electing to do research online and are extremely well-informed by the time they have their first contact...
