Sep 22, 2015
The world of customers’ interaction with business is complex – a maze of engagement channels, devices, conversations and contacts. Making a connection between your customers and your brand requires new ways to not just stand out to the right audience with the right...
Sep 16, 2015
Today’s economy is highly challenging for the majority of businesses, from retailers to service providers and everyone between. By Gary Allemann, MD of Master Data Management Differentiating on product or price is simply no longer an option, as the competition...
Sep 11, 2015
The world of technology remains saturated, as always, with on-trend buzzwords, writes Jiten Lala, head of sales: solution and portfolio at T-Systems in South Africa. The cloud “revolution” is here to help connect the Internet of Everything (IoT); while Big...
Sep 8, 2015
Core to any successful marketing campaign is the integrity, accuracy and reliability of data, and nowhere is this more true than in the banking sector. Starting off with reliable, targeted data bases of prospects is the first step to bringing new customers on board,...
Sep 3, 2015
Customer experience management that genuinely enhances customer “stickiness” depends on new strategies and now mindsets, says Frost & Sullivan. Speaking at the recent Interactive Intelligence Customer Experience Executive Forum in Johannesburg and...
Aug 24, 2015
The traditional way of seeing customer acquisition and customer retention as separate disciplines is an extremely dangerous way of running a modern business, because it traps you in a public lie. So says Sandra Galer, consulting director for Merchants, South Africa’s...
