May 22, 2015
In an increasingly global and commoditised world, differentiating on product and price has become a challenge to say the least. The fact is that any product, solution or service your organisation can deliver, no matter how innovative at the time, can and will be...
May 22, 2015
The accounts receivable (AR) function is vital in any organisation, ultimately driving or hindering both cash flow and profitability, says Shaun Dicker, head of Operations at Intervate. A bad debtor’s book has a direct impact on cash flow and profitability and the...
May 13, 2015
The contact centre industry has reached a crossroads more significant than any other in its history and, this time, operators have no choices left. So says Zain Patel, operations director: Domestic at Merchants. “Contact centres were developed, four decades ago,...
May 8, 2015
The success of mobile marketing with consumers makes this a potentially valuable asset in B2B communications. But there are some important rules that must be observed. When brands speak to customers, their main priority is to grab those customers’ attention, so they...
Apr 29, 2015
Social media is a powerful tool for the small business owner. It can help you to build customer relationships, improve your search engine optimisation, and create a buzz about your business, says Steven Cohen, MD for Sage One Accounting AAMEA.Yet unwary small...
Apr 21, 2015
Digitisation offers great opportunities to personalise customer experiences – but companies need to understand the nuances to achieve good results. Watermark Consulting’s 2014 Customer Experience ROI Study confirms what marketers have always instinctively...
