Customer experience starts with staff
Companies seeking to improve customer experience to boost business may be overlooking a critical component in the mix: staff. This is according to African contact centre experts polled for a new African contact centre trends publication produced by Interactive...Simplifying automotive sales
Marketing and sales is an art. While success in these disciplines has always required having access to the right people at the right time, these days, buyers are electing to do research online and are extremely well-informed by the time they have their first contact...Lead generation boosts focused sales
Sales is the heart of any successful business. However, in many industries, technical expertise forms the basis of the company, leaving sales lagging. This is particularly true in the IT space, where techies speak in feeds and speeds and sales leads are rarely found....Customer retention and experience
One of the greatest challenges facing businesses of all types and sizes today is the need to maximise engagement with customers and grow revenues while lowering the costs associated with delivering an outstanding customer experience, across each of the businesses communication channels. This is where the use of customer analytics come in to enhance engagement and loyalty.