Mar 5, 2015
From the Selfie to the Stickler, companies bring a broad range of attitudes, approaches and investments to customer care. Demonstrating this is contact centre solutions provider, Ocular Technologies’ partner, Aspect Software in its “personas study”. The Aspect...
Feb 26, 2015
The advances in technology, economic pressures and shifting cultural norms have resulted in consumers looking for cheaper goods and more convenient ways of accessing them. New models of personal ownership are gaining attention in many industries based on the idea that...
Jan 30, 2015
“It takes just a split second when looking up to see at least one, but typically many, people looking down at their smartphones, preoccupied with matters ranging from work to social,” says Ebrahim Dinat, COO at contact centre solutions provider, Ocular Technologies....
Jan 30, 2015
Sending out an e-mail as part of your lead generation campaign is not unlike trying to strike up a conversation with someone who you would ultimately like to date. The goal is to be so irresistible with that pick-up line that the prospective suitor – or in this case,...
Jan 21, 2015
The “loyalty card” has become as essential tool for brands, and many consumers now have wallets filled to the brim with different cards that provide different rewards based on various consumer behaviours, says Gary Allemann, MD of Master Data Management. However, the...
Jan 15, 2015
Launched in Johannesburg mid-2014, NovusOnline is headed by Joe Hamman, no stranger to the world of online monitoring. Hamman, founder and director of the company, has over eight years’ experience in the monitoring field. “I felt the time was right to offer marketing...
