Nov 26, 2014
Historically, customer self-service – despite its proven effectiveness – has a bad reputation. Almost everyone can recall an experience where they’ve tried to resolve a problem through self-service, which has left them frustrated, says Henry McCracken, regional sales...
Nov 21, 2014
Any credible venture today cannot seriously engage their markets, manage customers and partners or even compete without including social media in the marketing strategy. This is the view of technology experts focused on the development and application of bleeding edge...
Nov 19, 2014
At this late stage in our technological evolution we are facing yet another digital divide – this time between consumers and the companies that supposedly serve their interests. And it’s time the latter caught up, says Suren Govender, MD: Analytics at Accenture...
Nov 14, 2014
Mobile marketing has long promised to be an extraordinarily effective way for networks to reach their customers with relevant, timely messages – but getting the reality to match the promise is often costly, and rarely easy. There’s one key insight, however,...
Nov 3, 2014
With 11 day-care centres already open and fast expanding, Opti-Baby has deployed Microsoft Dynamics CRM 2013, hosted at Enterprise Cloud, to manage its ever-expanding customer-base. AccTech Systems, a local business solutions provider, provided the solution and the...
Oct 28, 2014
Customer experience management (CEM) is a strategic process that companies should implement across the entire organisation to look after their customers. CEO of Smoke Customer Care Solutions Andrew Cook highlights some of the worst customer service mistakes companies...
