Jan 30, 2015
Sending out an e-mail as part of your lead generation campaign is not unlike trying to strike up a conversation with someone who you would ultimately like to date. The goal is to be so irresistible with that pick-up line that the prospective suitor – or in this case,...
Jan 21, 2015
The “loyalty card” has become as essential tool for brands, and many consumers now have wallets filled to the brim with different cards that provide different rewards based on various consumer behaviours, says Gary Allemann, MD of Master Data Management. However, the...
Jan 15, 2015
Launched in Johannesburg mid-2014, NovusOnline is headed by Joe Hamman, no stranger to the world of online monitoring. Hamman, founder and director of the company, has over eight years’ experience in the monitoring field. “I felt the time was right to offer marketing...
Jan 9, 2015
Queue management is a critical component of customer service delivery, particularly as customer expectations increase along with the pace of life. In addition to that, organisations need to be able to monitor and track speed of delivery to ensure continuous...
Jan 6, 2015
The competitive arena is evolving on a second-by-second basis and no company is free from the effect of commercial rivalry, writes Gerda Christoch, director of Orbis Software SA. Indeed, as customer relationship management (CRM) professionals readily confess, the...
Dec 29, 2014
Two recent incidents, where customers have lashed back at well-known brands for bad customer service, have put the need for improved processes in the spotlight. Customers are no longer willing to accept sub-standard service and the proliferation of social media is...
