Jun 30, 2015
“Did you know that it costs more to gain a new customer than to have a devoted one? So, why then are budgets, in general, spent more on attaining new customers’ attention than offering attention to its current customers?” asks Ebrahim Dinat, COO at contact centre...
Jun 25, 2015
You only get one chance to make a first impression – or, so the saying goes. In the modern business world, the saying couldn’t be more apt. A customer’s earliest engagement with a company sets the tone for the future. Many organisations are pouring huge amounts...
Jun 17, 2015
The world has become customer-centric. Customer expectations have never been higher and the perception of a brand is a factor that is increasingly going to mean the difference between success and failure for businesses according to analysts. Research shows that by...
Jun 9, 2015
Companies seeking to improve customer experience to boost business may be overlooking a critical component in the mix: staff. This is according to African contact centre experts polled for a new African contact centre trends publication produced by Interactive...
Jun 3, 2015
Marketing and sales is an art. While success in these disciplines has always required having access to the right people at the right time, these days, buyers are electing to do research online and are extremely well-informed by the time they have their first contact...
May 26, 2015
Sales is the heart of any successful business. However, in many industries, technical expertise forms the basis of the company, leaving sales lagging. This is particularly true in the IT space, where techies speak in feeds and speeds and sales leads are rarely found....
