Dec 5, 2014
In today’s business environment, companies do not have the luxury to employ people for the sole reason of answering phones and relaying information about flight schedules, an order status, appointments, bank balances, and other time critical events and activities....
Dec 1, 2014
With the explosion and exponential growth of marketing technology, businesses are spending billions to acquire the tools and capabilities to better connect with and service their customers, says Scott Cundill, founder of Majestic3.com. This has been confirmed by...
Nov 26, 2014
Historically, customer self-service – despite its proven effectiveness – has a bad reputation. Almost everyone can recall an experience where they’ve tried to resolve a problem through self-service, which has left them frustrated, says Henry McCracken, regional sales...
Nov 21, 2014
Any credible venture today cannot seriously engage their markets, manage customers and partners or even compete without including social media in the marketing strategy. This is the view of technology experts focused on the development and application of bleeding edge...
Nov 19, 2014
At this late stage in our technological evolution we are facing yet another digital divide – this time between consumers and the companies that supposedly serve their interests. And it’s time the latter caught up, says Suren Govender, MD: Analytics at Accenture...
Nov 14, 2014
Mobile marketing has long promised to be an extraordinarily effective way for networks to reach their customers with relevant, timely messages – but getting the reality to match the promise is often costly, and rarely easy. There’s one key insight, however,...
