Opti-Baby rolls out Microsoft Dynamics CRM

With 11 day-care centres already open and fast expanding, Opti-Baby has deployed Microsoft Dynamics CRM 2013, hosted at Enterprise Cloud, to manage its ever-expanding customer-base. AccTech Systems, a local business solutions provider, provided the solution and the...

Six customer service mistakes

Customer experience management (CEM) is a strategic process that companies should implement across the entire organisation to look after their customers. CEO of Smoke Customer Care Solutions Andrew Cook highlights some of the worst customer service mistakes companies...

An integrated view of marketing initiatives

Today’s companies touch their customers through multiple challenges, and through various areas of the organisation. However, up till now there hasn’t been a single system that can provide a comprehensive view of these channels and interactions. Gerald Naidoo, CEO of...

Social media important for business

Social media for business is the single most cost effective distribution channel any business has at its disposal says executive management at Ukuvuma Solutions, a leading ICT consultancy and systems development specialist. The company believes that this...

Welcome to the age of the customer

The nature of today’s business environment means that nearly every customer experience is fuelled by technology. More than ever before it’s become imperative for business to leverage a combination of people, processes and technology to create meaningful customer...

Why e-mail campaigns pay off

In this age of realtime advertising – such as the cookie brand Oreo’s now legendary live tweet during the broadcast of the American SuperBowl earlier this year – as well as interactive, online video ads, a far more humble medium continues to remain popular as a...