Oct 21, 2013
Having a Web site is a quintessential component of business today, but by its nature its seldom a means to engage with your customers directly, in fact few businesses can say they are aware of what their customers are doing while visiting their sites. According to...
Oct 14, 2013
More companies these days would do well to follow the doctrine of Marshall Field. The 19th century US retailer, who coined the term “the customer is always right”, also said that goodwill is the one and only asset that competition cannot undersell or...
Oct 7, 2013
Social networking has been one of the most profound innovations to sweep the world. Today, it accounts for around 20% of all Internet traffic, a huge increase considering it was virtually zero five years ago, according to ComScore, says Frank Reinelt, senior director...
Sep 26, 2013
Every day, people are flooded by a deluge of information. It is sometimes difficult to keep up and one can feel downright overwhelmed between e-mails cluttering up your inbox at an alarming rate and being confronted by the rapidly updated blogs and feeds on the...
Sep 25, 2013
There is a belief that cold calls for the purpose of appointment setting leave many a recipient cold, but it is still cited as being the second most effective tool for growing one’s business – second only to referrals. Indeed, data from intelligence and lead...
Sep 11, 2013
What are the roots of innovation as a social process and what is the relevance of the social nature of engagement in developing strategies for a social business, asks Marcela Ospina, digital strategist at Native. Citing Pentland’s The roots of innovation, “The actions...
