Poll customers with satisfaction surveys

Customers are the lifeblood of any business. Business owners want them to be happy. That’s why the saying exists that “the customer is always right” – even if they are not. If the customer doesn’t complain, most business owners assume that they are indeed satisfied...

Five ways CX CRMs grow sales

Any business looking to scale needs business processes. Good business processes take your company to the next level by automating functions that previously required management in the form of human capital, says Aneesh Reddy, co-founder and CEO, Capillary Technologies....

Harness the power of CEM

In increasingly commoditised markets, the most important way for an organisation to distinguish itself from the pack – in a sustainable way – is through providing customers with a quality customer experience, and adding value to customers’ lives wherever possible,...

Companies to invest in technology

One of the biggest challenges that retailers will face in 2014 is the fear of losing their customers, as well as winning new ones, in a very competitive business environment. To address these challenges more and more companies will make aggressive investments in...

Data profiling keeps a database fresh

Having an updated database that contains the names and contact details of both existing customers and prospective clients is one of the most vital marketing tools for a company of any size. “No matter what type of industry you’re in, your clients and business partners...

Reconciliation as a strategic advantage

Many retailers are implementing Value Added Services (VAS) in an effort to enhance the customer experience, to generate incremental revenue, and to ultimately gain a competitive advantage, says Ian Steyn, executive : Products and Sales at Innervation Value Added...