Oct 28, 2014
Customer experience management (CEM) is a strategic process that companies should implement across the entire organisation to look after their customers. CEO of Smoke Customer Care Solutions Andrew Cook highlights some of the worst customer service mistakes companies...
Oct 14, 2014
Today’s companies touch their customers through multiple challenges, and through various areas of the organisation. However, up till now there hasn’t been a single system that can provide a comprehensive view of these channels and interactions. Gerald Naidoo, CEO of...
Oct 7, 2014
Social media for business is the single most cost effective distribution channel any business has at its disposal says executive management at Ukuvuma Solutions, a leading ICT consultancy and systems development specialist. The company believes that this...
Oct 5, 2014
The nature of today’s business environment means that nearly every customer experience is fuelled by technology. More than ever before it’s become imperative for business to leverage a combination of people, processes and technology to create meaningful customer...
Sep 30, 2014
In this age of realtime advertising – such as the cookie brand Oreo’s now legendary live tweet during the broadcast of the American SuperBowl earlier this year – as well as interactive, online video ads, a far more humble medium continues to remain popular as a...
Sep 26, 2014
Effective marketing is becoming more and more of a challenge these days, because the customer is well-informed, interacts through multiple channels, uses their peers as a primary information source and wants the best customer experience possible. Gerald Naidoo, CEO of...
