Jul 30, 2013
Progressive health retail outlet Wellness Warehouse is using insights gained from its loyalty programme to drive merchandising and promotion decisions – and is seeing the benefits. “The major insight has been that our most loyal customers are nothing like our typical...
Jul 10, 2013
The importance of customers for any organisation is undeniable. However, according to the PBT Group so many businesses today tend to manage their organisations without acknowledging the importance of customers in their business models and operations. Says Gerhard...
Jul 8, 2013
It is true that a good customer experience will lead to more business, or better “word-of-mouth marketing”. Certainly, users all know that in the era of social media, a single negative customer interaction can lead to a public relations nightmare, says Deon Scheepers,...
Jul 5, 2013
Consumers live in an information age, where easy access to the world’s knowledge via the Internet has changed the way we approach everything from education to business. Today, customers are often way ahead of the salespeople who are “helping” them, armed with a...
Jul 2, 2013
The companies that will drive the most advantage from social media in the years to come will be those that treat it as a boardroom and executive committee level issue rather than as a pure marketing and communications function. That’s according to Gordon Geldenhuys,...
Jul 2, 2013
With the rapid rise of social media and mobility over the past five years, together with the increasing growth of new digital touchpoints, many marketers are asking what comes next, says Pete Case, founder and CEO at Gloo. Which digital tool is emerging and which will...
