Jun 19, 2013
When companies launch a new product, they generally have a marketing plan in place in order to ensure they promote the new offering most effectively. However, regardless of how well-planned a marketing campaign is, there is very little guarantee of it reaching the...
Jun 7, 2013
The worldwide recession may be fading in some sectors, but its repercussions are only being felt now in others. This has resulted in many businesses having an increased focus on maximising value, and a greater need for that eternal business goal: greater efficiency. ...
Jun 3, 2013
The world of business today is all about agility. Users have agile software development, agile IT, and now, increasingly, analysts are talking about agile service as the next wave in customer experience management. Agility is all about keeping up with the needs of a...
Apr 9, 2013
One of the leading phrases in articles about marketing is “lead generation”, or “lead gen”, for short. The term, which has actually been around for a while but is still an industry buzz phrase today, refers to the process of generating consumer interest – which will...
Mar 26, 2013
One of the leading phrases in articles about marketing is “lead generation”, or “lead gen”, for short. The term, which has actually been around for a while but is still an industry buzz phrase today, refers to the process of generating consumer interest – which will...
Feb 27, 2013
Social media has provided small businesses with the opportunity to market their brands on a big scale at a fraction of the cost. This said, in order for social media to work to a company’s advantage, users need to understand the various platforms and know how to...
