Apr 30, 2014
South African companies that are serious about making a shift towards customer-focused marketing need to put in place systems and processes that will enable them to gather and make sense of unprecedented amounts of customer data being generated, in an integrated...
Apr 14, 2014
Effective communication that reaches all employees across the business is the best way to help position a company to meet its goals. The days of ivory tower-like managerial approaches where all information is provided on a need-to-know basis and goals are...
Apr 3, 2014
Social media is becoming an increasingly popular channel of communication for consumers wanting to lodge complaints about poor service or inferior products. Does this mark a change in preference over more traditional routes, such as telephone, fax, e-mail and the Web?...
Mar 28, 2014
Taking a peek into the hospitality and leisure industry it looks like it is in much better fettle going deeper into 2014, with customer loyalty being the number one issue to aim at, says Nicolette Kruger, GM of NFS Technology, the software solutions company which...
Mar 20, 2014
Standard Bank has announced the launch of its new banking app, which offers customers greater flexibility and exciting new functionality. “Standard Bank’s app for tablets is set to transform mobile banking and the way that customers experience banking. It is all about...
Mar 19, 2014
Customers are the lifeblood of any business. Business owners want them to be happy. That’s why the saying exists that “the customer is always right” – even if they are not. If the customer doesn’t complain, most business owners assume that they are indeed satisfied...
