Jul 2, 2013
The companies that will drive the most advantage from social media in the years to come will be those that treat it as a boardroom and executive committee level issue rather than as a pure marketing and communications function. That’s according to Gordon Geldenhuys,...
Jul 2, 2013
With the rapid rise of social media and mobility over the past five years, together with the increasing growth of new digital touchpoints, many marketers are asking what comes next, says Pete Case, founder and CEO at Gloo. Which digital tool is emerging and which will...
Jul 1, 2013
More than ever, companies need to find new ways to distinguish themselves from their competition. To win more customers, they need to create a unique customer experience, and must command consumer attention in increasingly innovative ways. “The fact is, creating...
Jun 24, 2013
The enthusiastic uptake and popularity of social networks such as Facebook and Twitter – which now reportedly accounts for 20% of all online activity – has convinced many companies to try and replicate that same level of success and reach with enterprise social...
Jun 19, 2013
When companies launch a new product, they generally have a marketing plan in place in order to ensure they promote the new offering most effectively. However, regardless of how well-planned a marketing campaign is, there is very little guarantee of it reaching the...
Jun 7, 2013
The worldwide recession may be fading in some sectors, but its repercussions are only being felt now in others. This has resulted in many businesses having an increased focus on maximising value, and a greater need for that eternal business goal: greater efficiency. ...
