Jun 3, 2013
The world of business today is all about agility. Users have agile software development, agile IT, and now, increasingly, analysts are talking about agile service as the next wave in customer experience management. Agility is all about keeping up with the needs of a...
Apr 9, 2013
One of the leading phrases in articles about marketing is “lead generation”, or “lead gen”, for short. The term, which has actually been around for a while but is still an industry buzz phrase today, refers to the process of generating consumer interest – which will...
Mar 26, 2013
One of the leading phrases in articles about marketing is “lead generation”, or “lead gen”, for short. The term, which has actually been around for a while but is still an industry buzz phrase today, refers to the process of generating consumer interest – which will...
Feb 27, 2013
Social media has provided small businesses with the opportunity to market their brands on a big scale at a fraction of the cost. This said, in order for social media to work to a company’s advantage, users need to understand the various platforms and know how to...
Feb 15, 2013
A fundamental lack of understanding about who the customer is means insurers are facing a “through the looking glass” moment. Traditional perspectives about the importance of operational excellence and a primarily product-focused approach, are being turned inside-out...
Feb 11, 2013
With the dawn of a new year, many new innovative startups are also bound to see the light as young entrepreneurs with stars in their eyes and dreams of becoming the next Bill Gates, Steve Jobs or Mark Shuttleworth, put their ideas into what they surely hope will...
