Lack of consumer trust could spell trouble for brands

It’s been said that a customer-centric company is one that does everything in its power to meet its customers where they are at any given time. With shifting economies and ever-changing customer demands, tactics like being willing to adjust prices, building...

High-impact change critical for growth, customer service

Fast, agile and dominant. These are the terms used to describe technology companies and that McKinsey believes are key to the success of the organisation. The customer, be they within the B2C or B2B space, has the same demands as the brands they use – be faster,...

Personalised, proficient customer service will safeguard jobs

No matter where you look, someone, somewhere is discussing artificial intelligence right now. As exciting as the technology is, it is understandable that workers around the world are worried. AI presents a very real threat to jobs, with PwC forecasting that 44% of...

Don’t try to separate analytics and intuition

While digitisation and automation create many opportunities for businesses to streamline tasks and deliver benefits of ease and convenience to customers, this doesn’t automatically translate to good customer service. By Professor Yudhvir Seetharam: head of...

Customer-centricity today: personal, relevant, always evolving

For years, the slogan “the customer is always right” has motivated businesses across the board to prioritise customer satisfaction as an operational imperative. And as consumers become savvier – largely thanks to digital tools that allow easy access...