Social media is not a viable PR strategy

A teenager receives a note from the back of the class. Do you like me? Tick the box: Yes or No. A sign of intent, to be sure. By Samantha Hogg-Brandjes, MD of GinjaNinja But it’s fanciful to believe that a simple “like” creates a relationship of...

How to fund your side hustle with crypto

Today, it feels like everyone has a side hustle. While the term, denoting an income stream outside of your day job, dates back to the 1950s it really took off in the 2010s thanks to the rise of the internet and the gig economy. So pervasive has the term become that...

Be careful what you share online: it could ruin your life

Considering South Africa’s highly-competitive job market, internet users – especially young people – should always be very vigilant about the content they share online, as material of a sensitive nature could surface at any time, ruining their...

Sharenting: avoid oversharing to limit online risk

Is our propensity for sharing every detail of our lives – and the lives of our kids – putting ourselves, our friends and family, and even our employers and colleagues at risk? Cybersecurity experts certainly think so, and have warned that cybercriminals...

What is a VPN, and why would I need one?

According to the Global Web Index, 31% of internet users have used a VPN in the past month. Daniel Markuson, cybersecurity expert at NordVPN, explains in a simple, non-technical language what a VPN is and how it can help keep personal information secure. “We...

Evolution of the total guest experience in hospitality

There’s a quote by Eleanor Roosevelt that says: ‘True hospitality consists of giving the best of yourself to your guests’. It’s a sentiment that surely resonates with everyone in the hospitality industry, whether you welcome guests to your...