Be extra vigilant on Black Friday this year

Despite the negative impact the hard lockdown has had on South Africa’s economy, the annual Black Friday retail sales tradition is expected to remain popular this year. Instead of limiting sales specials for just one day, many retailers have taken to doing Black...

Black November looking bullish

Despite the Covid-19 pandemic, with the increased uptake of online shopping and the adoption of new digital payment methods, November should be a successful month of shopping for all. Craig Duggan, commercial head at Transaction Junction, says: “Black November...

Black Friday: high risk, high reward

Black Friday is what happens when the dangerous mixture of anxiety and excitement are blended in a retail test tube. By Howard Feldman, head of marketing and people at Synthesis Although we might think that we know what is going to happen, the result is almost never...

Be Black Friday smart, not hacked

In 2019, the queue to get a hot TV deal was outside the doors of the shops. People pressed against one another in a bid to snag that offer and head on home with the perfect Christmas gift. In 2020, the dynamic has changed. Retailers are implementing online specials...

How to nail Black Friday during a pandemic

Black Friday – the American-born commercial holiday celebrated annually on the day after Thanksgiving – has gained significant local traction in recent years. From revenue of just under R2,5-billion in 2017, to almost R2,9-billion in 2018, last year saw...

Don’t confuse e-commerce with omnichannel retailing

The age of the mall is waning. The phrase that sends property fund managers into a cold sweat. But it’s not just the lower foot traffic as a result of Covid that is to blame for the pressure on brick-and-mortar stores. Businesses which have refused to embrace...