Ace Black Friday with this cheat sheet

What started as a post-Thanksgiving blowout sale by US retailers has snowballed into one of the most significant calendar days for consumers and the retail industry the world over. Black Friday, which always falls on the day after the US’s Thanksgiving holiday,...

Cut through the Black Friday clutter

Black Friday, although an American shopping tradition, gets bigger every year in South Africa. In just a few years, it has disrupted sales trends and patterns, changed consumer shopping habits, and forced businesses to rethink their year-end sales strategies and...

Get the most out of Black Friday

Retailers hoping to secure their portion of the expected 30% year-on-year online Black Friday growth should ensure co-ordinated marketing across channels and making payments as easy as possible. With the big day fast approaching, two ecommerce specialists believe...

Keep customers and make sales this Black Friday

Five years ago, Black Friday and Cyber Monday didn’t even exist in South Africa. Today, they’re a major cash cow for local retailers. On Black Friday last year, consumers spent a record R2,9-billion, and that number is expected to jump 30% this year, with...

Amazon beats Google in the e-retail search

When thinking ‘search’, you’d be forgiven for assuming that Google leads the pack. A global study has shown that consumers begin their retail related searches on Amazon first (46%) followed by Google searches (34%). By Michael King: head of Reprise...

Brick and click the answer to online cars sales

With the number of online shoppers expected to approach 25 million by 2021 (up from 18 million in 2017), e-commerce is experiencing a boom time in South Africa. The average online spend is anticipated to be approximately R2 700 in two years’ time, so clearly it is a...