Online tools help dealerships sell more cars

The retail automotive industry is one of the most competitive in the world. Customers have more choice, more buying power and sadly, less time, than ever before – which would explain the explosion of online car sales platforms and how individuals use them. “Research...

Online car platforms fail the motor industry

I’ve spent my entire life involved, in some way or the other, in the motor industry – at oil companies, the Retail Motor Industry Association and, recently, the world of online car sales. When e-commerce (and the subsequent deluge of e new car platforms) started...

Becoming e-safety conscious

The Internet is becoming more accessible to the average South African, but there are a lot of mistakes that new users are making that could prove to be dangerous. “The Internet is becoming essential for us,” says Claire Cobbledick, head of Marketing for Gumtree South...

Good customer experience boosts sales

A positive customer experience is imperative to sustain growth in today’s competitive retail market. Nowadays customers decide how, when, and where they want to engage with a brand, whether it be in a physical store or on smartphones, tablets and desktop computers. In...

Fingerprint tech to boost local e-commerce

Apple’s iPhone 5S and the recently launched Samsung S5 have impressed consumers with the new biometric fingerprint authentication technology which the manufacturers have added to the models. According to Simon Leps, CEO of Fontera Digital Works, although many...

Developers, payment services must co-operate

The quality of the relationship between a Web developer and a payment services provider is one of the key ingredients of a successful e-commerce Web site, says Michael Richards of SiteMeUp Online Marketing. “Our job is to help our clients grow their business online,”...