Turn an e-commerce fling into a long-term relationship

Choices, choices. Just like most other purchases, consumers now have so much choice, be it online or a more conventional approach, and it’s easier than ever to click or ‘swipe’ brand promotions away. And in a digital age, if we want to still be in...

Omnichannel adoption is set to drive the new e-commerce experience

Market studies show that the recent Covid-19 pandemic served as a significant catalyst for ecommerce adoption among retail customers across the globe, with a vast majority of shoppers moving their spending online. By Mayen Warrie, key account executive at Infobip...

Click-and-collect now part of a retail omnichannel strategy

With Black Friday and the festive season fast approaching, retailers are gearing up for a bumper shopping season. It is the perfect opportunity for retailers to offer an exceptional end-to-end customer experience by introducing click-and-collect as part of their...

How online SMEs can manage Black Friday logistics

For online retailers, Black Friday is one of the biggest business opportunities of the year. But without the right logistics in place, it could turn into a major business headache and customer deterrent. “No matter how stable your site is and how good your...

Leverage data to drive actionable insight on e-commerce

In today’s digital world, where e-commerce platforms are becoming the de facto standard for many shopping experiences, the retail value chain has access to more data than ever before. By Andrew Dawson, MD of MACmobile The explosion of business intelligence and...