Big data’s boost to brand and business

The evolution of social networking platforms and rapid increase in the production and exchange of information has served as the basis for the realisation of big data and big data analytics – both of which are the drivers behind business development and brand...

Big data can improve retail service, profits

A new operational strategy mining big data to predict when online shoppers want their weekly food shop delivered would not only improve service for customers, but also boost retailers’ profits by 4%. Retailers who offer home deliveries are often working on very tight...

Nedbank taps IBM to analyse social media

Nedbank is using IBM’s predictive analysis solutions to improve the customer experience and provide more responsive realtime services. As a result of this technology implementation, the bank has reduced social media monitoring costs by over R1-million rand a year...

Big data must be personalised, smart

Big data was one of the big things in 2013. This will probably be repeated this year, but the core focus will be on personalisation, according to experts in marketing, technology and research, said Johann Evans, Chief Technology Officer at unified data management...

A big brain is required for big data

Big data is not just a fad. Like new technology trends such as cloud computing it is going to have its place in the world – and in the technology arena. It is also going to have a major impact on companies – and the question is: just how are companies going to manage...