Oct 1, 2013
Coca-Cola, which was the world’s most valuable brand for 13 consecutive years, has been bumped down to number three in the Interbrands Best Global Brands report – with Apple as the new top brand, followed by Google at number two. This year, the total value of all 100...
Sep 2, 2013
In a world where more people are connected and have more platforms to communicate on, they also have a lot more power in their engagement with brands, says Michelle Beh, Senior Strategist at NATIVE. What this means to brand owners is that they need to involve their...
Jul 22, 2013
Not every mobile app is worth building, says Gartner research director Richard Marshall – and investing in the wrong app can waste resources and damage brands. “There is an app frenzy at the moment that’s leading many companies to rush into building apps because...
May 30, 2013
Before the weekend, Bayern München had already secured the Bundesliga. Then Saturday’s dramatic win over Borussia Dortmund sealed the Bavarians’ status not only as Germany’s top club, but as the Champions of Europe. Now, as the results of the latest...
