May 2, 2014
Digital marketing budgets will rise by 10% in 2014, following a double-digit percentage increase in 2013, according to a survey of marketing executives by Gartner. The survey found that, on average, companies spent 10,7% of their annual 2013 revenue on overall...
Apr 23, 2014
In a recent survey of senior marketers at technology companies, the International Data Corporation (IDC) CMO Advisory Service found that two-thirds are expecting budget increases for 2014. Additionally, IDC forecasts that marketing budgets within the technology...
Aug 30, 2013
One of the largest commercial carriers of passengers and cargo in Africa experience the challenge of an immensely complex budgeting process with many variables and cost centres. Flight operations form the main driver for the financial budget, with the operating...
