Mar 18, 2014
High-performing CMOs are integrating internal and external data to garner deep insights that, in turn, provide them with a much deeper understanding of their customers. A new IBM study entitled Stepping Up to the Challenge: How CMOs can start to close the aspiration...
Mar 5, 2014
Chief marketing officers (CMOs) are stepping up their game in 2014 to prove their value as true business leaders. According to the latest Heidrick & Struggles and Forrester Research joint study, nearly 60% of surveyed CMOs are working to grow their influence in...
