Nov 21, 2014
Most organisations engage customers by informing, stimulating, influencing and ultimately attracting them to do business. This is closely followed by servicing them effectively and ensuring that they are satisfied, loyal and advocates of the product or service. With...
Nov 5, 2014
Kathy Gibson at the Ericsson Business Innovation Forum in Stockholm – Companies need to change the way they operate if they want to succeed in the fast-changing digital world. Mike Arauz, partner at the consultancy Undercurrent, believes that organisations need...
Oct 31, 2014
The way we think, read and shop has changed for good. The way we shop online and the way we operate offline are distinctly different things. Our minds have become used to toggling between screens, with some purchases better suited to fast data-point shopping...
Oct 27, 2014
E-mail is still the primary method used by businesses to maintain engagement with their employees posted around the world on assignment. The recent Global Mobility Survey, commissioned by the Santa Fe Group, identified that 82.7% of businesses rely heavily on e-mail...
Oct 7, 2014
As expected, Hewlett-Packard yesterday announced that it is splitting into two separate, publicly traded companies. More details have now emerged on the split. One will comprise of HP’s enterprise technology infrastructure, software and services businesses, which will...
