Consumer confidence plummets
Social unrest, political turmoil, frequent power outages and other economic headwinds have all combined to bring South African consumer sentiment to a 14,5-year low. Results from the 2Q2015 FNB/BER Consumer Confidence Survey show that consumer sentiment booked its largest drop since 2008 to reach a level of -15 in the second quarter. Consumer confidence had already declined from zero to -4 index points during the first quarter of 2015. The latest index number is not only far lower than the lowest reading recorded during the 2008/09 financial crisis and recession (-6), but it is also only the second time since South Africa’s first democratic election in 1994 that the CCI has dropped below -12 index points.